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Sep 14, 2023
Earnix | Commercial
Location - The Watch Factory, Waltham, MA Size - 10,000 sqft Photography - MZOOM Studio


Feb 17, 2017
Hot Off The Press
The sounds of the heavy steps rushing up and down in the building's stairwell would alway startle me. I'd quickly fall back asleep and...


Jan 30, 2017
The culture of coffee and the lost art of human interaction
I miss it, I really do miss it. That feeling of just dropping my bag on the ground, leaning back inside the chair, adjusting my...


Dec 11, 2016
Monday, December 12, 2016We all need to Lobby-up
Museums are a place of refuge, and possess an almost spiritual pause for me. From the swish of the huge glass doors, to sounds being...


Oct 16, 2016
Welcome to the Machine
The entry of electric appliances to the house, such as the vacuum cleaner, dishwasher, washing machine, have been deemed as a way to...


Oct 3, 2016
Movement Makes Meaning
How we move in space has always been something that intrigued me. When I was five years old, at my first ballet class, there was a young...


Sep 25, 2016
Losing Touch
Making coffee to a group of designers/architects always proved to be challenging. Never mind the personal taste they each had of how to...


Sep 18, 2016
Time for Some Retail Therapy
"If you could be any store in the world, what store would you be?" It's the first questions I ask first time clients when I meet them....


Sep 11, 2016
Something in the Way
Life gets in the way. It does. So many times I wish for a bubble to be able to think, or at least manage to put 2 and 2 together, without...


Jan 5, 2016
"Calling Elvis, is anybody home?"*
When was the last time you actually had a conversation with someone? Face to face, or on the phone? I don't seem to remember when this...


Nov 29, 2015
FFF
FFF. Form Follows Function. Every contemporary designer aspires to reach THAT moment of the (in)famous concept of clarity in design. The...


Nov 22, 2015
Happy Medium
There is no bigger evil in the world of the over achieving, insta-go-getting, facebook high rollers, than the word m-e-d-i-u-m. It's this...


Nov 8, 2015
Design on the Run
The other night as I meticulously laid out my pre-race paraphernalia on the dinning room table, a familiar sensation hit me. It felt...


Nov 1, 2015
Commit to Memory
I was sitting in the car, the english countryside zooming past my face, and all I thought about was - I must remember the colors, the...


Oct 25, 2015
One for the team!
Last week I happened to listen to a piece on the radio about the decline of team sports in America. As a mother of 3 kids, 2 of which are...


Oct 19, 2015
No Name *
Branding// (as noun branding) The promotion of a particular product or company by means of advertising and distinctivedesign. Seems like...


Jul 27, 2015
Blank Space
This weekend I was at a Taylor Swift concert in a massive football stadium. And at the risk pitting the world of 'Swifters' against me,...


Jul 5, 2015
A moment in Time
This past weekend marked the 239th year of America, it was my 38th birthday. Usually around ones birthday, passing of time becomes more...


Jun 28, 2015
Don't be afraid of the light*
As kids we are told not to be afraid of the dark, as adults we should be taught not to be afraid of the light. Many are the people who...


Jun 21, 2015
All Work and lots of Play
During my graduation ceremony way back then, our class speaker, diligently taped crayons to the bottom of each and every seat, it was an...


Jun 14, 2015
Why Design Matters
I once got into a heated argument about an author, and his choice to write, what can be described as easy summer reading. His books are...


Jun 7, 2015
Location, Location, Location!
The famous idiom of Location, Location, Location which is favorably used by neighborhood realtors, seems to feel almost dated when...


May 31, 2015
Identity Theft
There is something unsettling about it, a sense of violation. Then there is the understanding that not much can be done about it. And no,...


May 17, 2015
The Sound of Silence
The basic need of quite in one's life can't be underrated. Research shows that being around noise pollution sources can cause serious...


May 10, 2015
Visual Cleanse
"Less is more"one of the most iconic phrases coined by one of modern architecture's forefathers, Ludwig Mies van der Rohe. I have to...


May 3, 2015
The First Impression is the Deepest
First impressions are lasting impressions, this usually is said, in reference to meeting new people. The same holds true to spaces people...


Apr 26, 2015
Going Mobile
I come from a place where homes are built from reenforced concrete and stone sidings, construction time will take about a year. I moved...


Apr 12, 2015
Let's be Honest
I like coffee to be coffee, non of that vanilla hazelnut with pumpkin pie twist, tea should be the strong black kind. Food needs to have...


Apr 5, 2015
Force of Habit
Alarm goes off, scroll down the device to see if the world is still out there, swing out of bed, wear a sweater, walk down the stairs,...


Mar 28, 2015
Hourglass Design
As a kid nothing got me more excited than, the sound of furniture being dragged around the house, along with the scent of warm punch in...


Mar 22, 2015
Design as a Universal Language
At one of my first reviews atMassArt  the first comment I got was, why did I pin-up my process the wrong way. You see I'm a native Hebrew...


Mar 15, 2015
Attention to Intention
Many a times the approach to design is almost haphazard. I can't even begin to count the frantic phone calls I get from people who "just"...


Mar 8, 2015
Color Splash*
As a designer nothing daunts me more then picking a color for my own home. I find it paralyzing, as if the color choice I make will...


Mar 2, 2015
Heart of the Home
After buying a house, investing in replacing the roof, heating system and wiring most people turn into their kitchens. So many has been...


Feb 22, 2015
Let's sit on it
In the design world, chairs help in breakthrough discoveries. They are the "lab" where materials, colors and technology are tested out....


Feb 8, 2015
What's your Story?
Watching the Grammys last night I suddenly remembered a dream of mine. Growing up in the MTVÂ era (when they actually played music clips),...


Feb 1, 2015
A-void
They say music is the silence between sounds. For me design is the void between masses. I was 14 years old when I first visited the...


Jan 26, 2015
No 2 Snow Facts are alike
As we here in New England are buried deep under heap loads of snow, I thought some snow facts and thoughts are in order. No two snow...


Jan 18, 2015
Open
The open space office concept, though seems to have a modern sounding flair to it, has been around from many years. The first open spaces...


Jan 11, 2015
Bench (mark)*
An urban scape is a great testing ground for people watching and human behaviors. One of the nicest features in open public spaces are in...


Jan 4, 2015
Design by Numbers
I like watching HGTV, I really do. There is a calm that comes over me when I'm fed the easily digested  format of 3 out 3 in each and...


Dec 28, 2014
Design Made Easy
I'll admit, I'm a little obsessive when it comes to making lists. You name it - I'll list it! But nothing beats the lists one makes ahead...


Dec 22, 2014
Happy N(ew)Box Year!
Crunch time, almost 2015 o'clock. Seems like these days we have very little time (attention span?). We need to"like"/"share"/"post". How...
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